kristine larsen.

Freelance Brand Invigorator

Strategy, Marketing, Content + Design

Experienced executive turned passionate writer and designer. With a background in leadership roles at top USA retail brands, I bring deep insight into consumer behavior, needs, and habits. I help companies - big and small - elevate their brand through marketing strategy, design, and copywriting. My expertise spans consumer analysis, merchandising, marketing, and project management; supported by a Master Level Professional Certification in International Business and formal PMI training. As a holder of multiple design and utility patents, I thrive in innovation and ambiguity. While I collaborate with large brands, I especially enjoy helping solopreneurs and small businesses create authentic, niche-focused brands. Based in California and Italy, I offer global perspective and time zone flexibility for clients worldwide.

Customized Deliverables

• Brand Identity: Logos, Imagery, Visual and Editorial Tone

• Brand Strategy: Ideation + Deployment

• Website Design, SEO/AIO Metadata Builds + Tutorial Handoffs

• Microsites for Marketing Purposes or Sub-Brands

• Customer Analytics, Segmentation + Retention

• Content Creation: Complete Website Creation, Copywriting, Blog, Social

• Marketing Print Collateral

• Online Flipbooks

• Social Media Playbooks: Content Strategy, Visual and Editorial Tone, Graphics

• Consumer Insights

• Trend Analysis + Storyboards

• Tactical Roadmaps

• Phase-Gate Plans + Strategies for Biz Dev, Marketing + Beyond

Employers + Companies + Solopreneurs

Gymboree Group Inc, Williams-Sonoma Inc, Discovery Channel, Anthropologie, Hallmark Inc, Shutterfly Inc, TinyPrints, Nations Photo Lab, Kelly Scanlon Interiors, Cara Colombini Landscape Design, Arbor MD, AssurPack, various restaurants, wedding planners, musicians, authors, photographers, travel, wine shops + distributors, other small business owners.

Deliverables in both English and Italian languages.