Freelance Brand Invigorator | Strategy, Marketing, Content + Design

Executive by experience, writer and designer by passion. Having worked in high level positions for various well-known USA brand retail companies, I have an overall understanding and appreciation of consumer needs and habits. I translate that knowledge into helping companies strengthen their own brand presence via 'cutting through the weeds' strategy development, design, and copywriting. Crafting 'ah-ha' content, graphic design, web design and social media management through in-depth consumer insight. Particular strength in consumer behavior to include analysis, merchandising, marketing, and project management. I have Master Level Professional Certification in International Business and I am formally trained in Project Management (PMI). I hold multiple design and utility patents of consumer products and thrive in the ambiguity of innovation. While I work with large brands, I particularly enjoy working closely with solopreneurs and small businesses to build modest, organic and authentic brands that speak to a niche audience. I live in CA and Italy, offering the unique ability to assist with global consumers and working time zones ahead is often a plus for my clients.


Passion Projects + Expertise | Customized Deliverables

  • Brand Identity: Logos, Imagery, Visual and Editorial Tone

  • Brand Strategy

  • Social Media Playbooks: Content Strategy, Visual and Editorial Tone, Graphics

  • Marketing Collateral

  • Online Flipbooks

  • Content Creation: Complete Website Creation, Copywriting, Blog, Social

  • Website Design, SEO Builds + Tutorial Handoffs

  • Consumer Insights

  • Trend Analysis + Storyboards

  • Tactical Roadmaps

  • Phase-Gate Plans



Past Work Experience | Brands

  • Gymboree Corp.

  • Williams-Sonoma, Inc.

  • Discovery Channel, Inc.

  • Petco

  • Hallmark Cards, Inc.

  • Shutterfly

  • Hallmark Labs (a division of Hallmark)

  • Millman Multimedia

  • Solopreneurs, Start-Ups + Small Business

    • PetStages

    • Ohm Connect

    • BICI ITALIA

    • LoroVoi

    • Italy Unfiltered

    • Cara Colombini Landscape Design

    • Kelly Scanlon Interior Design

    • e2E

    • AssurPack

    • National MS Society, Northern California

    • La Bottega del 30 Ristorante Stella Michelin

    • Little Roads Europe

    • Wedding Planner Tuscany

Website Design | Full Brand Development

Find more information and resume details on LinkedIn